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From the iconic boxer engine to the e-bike motor – Porsche is developing its own e-bike-motor

01.08.2022
by Rudolf Fischer

Is Porsche about to undergo a paradigm shift? The sports car manufacturer from Stuttgart is increasingly focusing on electric mobility and is consistently extending its efforts to the bike sector. After the majority takeover of Greyp and the complete takeover of e-bike motor manufacturer FAZUA, Porsche is now planning to manufacture e-bike motor under its own brand.

Porsche’s future is electric, that much is clear, but it doesn’t just take place on four wheels. For some time now, the sports car manufacturer from Zuffenhausen has been determined that only e-Porsche will roll off the production line from 2030 (with the exception of the Porsche 911). The strategy of also gaining a foothold in the e-bike sector, on the other hand, will surprise many Porsche fans. After Porsche acquired a majority stake in the Croatian e-bike manufacturer Greyp just last year and took over the Bavarian motor manufacturer FAZUA this summer, the next milestones on the Porsche e-bike roadmap have now been set: the first Porsche motor for e-bikes will be available from the middle of the decade! To this end, two new joint ventures have been launched together with Ponooc Investment B.V.. Porsche eBike Performance GmbH, based in Ottobrunn near Munich, will develop the motors, including batteries and software architecture. The managing director will be Jan Becker, the former CEO of Porsche Lifestyle GmbH & Co. KG. The new P2 eBike GmbH, headed by Moritz Failenschmid, will then bring the e-motor to market in an upcoming generation of Porsche e-bikes. In addition to compact drive systems such as the Fazua Ride 60, which will continue to run under the Fazua brand, Porsche will develop particularly powerful motors under its own brand name. The sports car giant has already proven that Porsche is no stranger to the e-bike sector with the eBike Cross and the Cyklær e-gravel bike (launched by subsidiary Porsche Digital).

Jan Becker becomes new CEO at Porsche eBike Performance GMbH.
Moritz Failenschmid, who is already Managing Dircetor at FOCUS Bikes, becomes the new Managing Director of P2 eBike GmbH.

Traditional companies in transition: Porsche is once again showing that the company is not stuck in old structures and is continuing to expand its new e-mobility strategy. We will miss the classic boxer engine sound, but are eager to test Porsche’s new e-motors and e-bikes. Until then, we’ll have to wait a few more years, but when the day comes, we’ll let you know here first.

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Porsche have previously ventured into the ebike sector on their own. In our sister magazine, DOWNTOWN, we take a closer look at two ebikes from Porsche.
We also put the new Porsche Taycan Turbo Cross Turismo to the test for you in our sister magazine, DOWNTOWN. Hype or future? The new Porsche Taycan Turbo Cross Turismo in review.
Porsche and Greyp have already worked together on the Cyklær E-gravel bike. It emerged from a collaboration between Porsche Digital, Storck, FAZUA and, of course, Greyp. The E-gravel bike features front and rear cameras with streaming capability, as you’ll find on Greyp ebikes. Check out our sister magazine, DOWNTOWN, for a closer look at the urban E-gravel bike in our Eurobike 2021 highlights.
Porsche already acquired a majority share in the innovative e-bike manufacturer Greyp at the end of 2021, demonstrating its interest in the e-bike business. We summarised all the important topics at the time. You can find the whole article on the acquisition here.

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Words: Rudolf Fischer Photos: Hersteller

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About the author

Rudolf Fischer

In his previous life Rudolf was a dab hand at promoting innovation, putting his brain behind big-ticket patent assessments that easily ran into six-or-seven-plus figures. These days, the self-confessed data nerd’s role as editor at DOWNTOWN and E-MOUNTAINBIKE is no less exciting. Given his specialism in connectivity, Rudolf’s often placed on the front line of future mobility conversations, but he’s also big into testing new bikes–both on the daily as a committed commuter and intensively for our group tests. The business economist graduate is as versatile as a Swiss penknife, and that’s no hyperbole. Away from two wheels, his background in parkour means he’s a master of front, side and backflips, plus he speaks German, English, French, Russian and a touch of Esperanto. Japanese remains woefully unmastered, despite his best home-learning attempts. Good to know: Rudolf’s sharp tongue has made him a figure of fear in the office, where he’s got a reputation for flexing a dry wittiness à la Ricky Gervais... interestingly, he's usually the one laughing hardest.