Which are the hottest eMTB brands of 2023? Which companies are most likely to receive your hard-earned cash in 2024? Which motor do you prefer and what clothing is in style? We have the answers – your answers!

First off, we want to thank you all again for your participation, engagement and trust! The fact that more than 14,000 bikers around the world answered up to 90 individual questions and provided us with such detailed feedback can’t be taken for granted! All the more so when we consider that the average time to complete the survey was over 20 minutes! In turn, from the very bottom of our hearts: grazie mille, muchas gracias, tack, merci beaucoup, どうも, dzięki, obrigado, спасибо, hvala, teşekkürler, 谢谢你, شكرا, děkuji, vielen Dank, hartelijk bedankt, thanks a lot!

But what exactly do we do with your responses? The results of our reader survey provide significant input into our editorial planning and the future direction of our magazine. It also allows us to select the most relevant brands for our group tests. As much as we would like to review every single bike out here, we can only pick so many. As you can see, our readers really are an integral part of our editorial planning.

Below, you won’t only find out which brands you think make the best eMTB bike products but also who you’ll buy your next eMTB from.

The best eMTB brand 2023

Our readers have decided: Specialized once again represent the best eMTB brand!

The best eMTB brands 2023 in detail

So how have these results been compiled? It’s really simple: in our reader survey we asked which brands create the best bikes and which brand you are most like to buy. As a bilingual magazine, we made use of the opportunity to analyse data not just from our German-speaking readers but also from the international readers of our English edition. We looked at these separately and it revealed some exciting results.

Your next eMTB

Specialized are also on top when it comes to which bike you’ll buy next!

Best Brand 2023: Parts & Accessories

A top-flight bike is more than just the sum of its parts but even the best bikes are only as good as their weakest component. So which brand makes the best products? Just like with the bikes, we’ve compiled two separate sets of data when it comes to parts and accessories, dividing German-speaking and international readers. While there’s common consensus in certain categories, there are stark contrasts to be seen in the brand preferences across others. Printed in bold you’ll find the brand that received the most votes overall – languages and nationalities have no effect on this result. As you can see for yourself, the breakdown of the results is pretty interesting:

The lucky winner

One reason we like our reader survey so much is not just that we can get to know you better, but also that we can surprise one of you with a new bike. This year, together with our partner Haibike, we raffled off a Haibike AllMtn 10 worth € 7,299. One lucky reader, Elmar, already received his Haibike AllMtn 10.

Our happy reader Elmar with his Haibike AllMtn 10.

So, these are the best brands of 2023! Not happy with the results? Then sign up for our newsletter so you can make your voice heard in our next reader survey.

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About the author

Mike Hunger

From slopestyle and landscape photography to enduro and action shots. Mike enjoys trying new things and loves action. He also loves craftsmanship, regularly going on road trips with his VW Syncro van, which he restored and converted himself. Of course, his bike and his camera are always with him so that he can ride the finest trails from Italy to the Alps and capture the most beautiful moments. Thanks to his training as an industrial mechanic, his experience in cycling and his photographic skills, he can apply his know-how perfectly as a bike journalist, testing the latest bikes and components and documenting his findings. As a photography nerd, he also captures the reviews with his camera and ensures that the magazine features only the best images.