Let’s steer the sport and make E-MOUNTAINBIKE even better! Are you in?

Since day one, E-MOUNTAINBIKE has stood for high-quality journalism, in-depth reviews and inspiring stories. Now we want to take our content to the next level – together with you! But how? From now on you can become an E-MOUNTAINBIKE supporter and back our work with a voluntary monthly contribution. In this article we’ll tell you why this is a great idea and how it will make a difference in our work.

“When my brother Max and I founded 41 Publishing with only € 6,000 in startup capital from our grandma back in 2011, the notion that in just ten years, we’d grow into one of the most important bike magazine publishers was a long way from our minds. We might now be a team of 30-plus people rather than a two-man show, and things have definitely changed, but our aims are exactly the same. With you by our side, we want to shape trends, provide inspiration and make sure that all of our readers get the most out of their time on the bike. Day in, day out, this is why we get up each day.”
Robin Schmitt, E-MOUNTAINBIKE founder

From self-made to scene-made

Our entire editorial concept comes from our hearts and we determine exactly what goes into our magazines – well, almost all of it! Based on your feedback, fed to us through emails, social media, and our annual reader survey, you’re jointly responsible for steering the E-MOUNTAINBIKE ship and having a say in what topics shape the magazine. Along with thousands of other enthusiastic eMTBers, you’ve become a part of our team. So what about doing even more and embarking on new adventures and projects together? We’re convinced that the supporter model is the logical next step for us to work even closer with our readers and ensure a sustainable future for E-MOUNTAINBIKE.

Why a supporter model?

Despite cycling’s current boom, the landscape for traditional cycling media is caught in a downward spiral. It’s complicated – the temptation for outlets to betray their own values is pretty significant. Sadly, rampant clickbait, regurgitated press releases and sponsored content on behalf of advertisers are becoming the norm, replacing balanced opinion pieces and honest, independent help for your buying decisions.

Not only do we want to continue to deliver free high-quality content, but also kick it up a notch! In future, you can expect more tests, more buying advice, more opinions, more inspiring stories and, above all, new exciting projects – you will soon find out more! We are under no illusions about what we need to continue doing: deliver honest and credible reviews that are critical when needed and full of valuable, in-depth knowledge, published with the aim of fostering success for you and the whole scene. The supporter model makes all this possible and helps us remain critical and brutally honest – even if this could potentially lead to ad cancellations. With progressive ideas and a strong vision, we want to move forward and transform the bike boom’s current challenges into opportunities. Let’s keep the wheels in motion towards a sustainable future.

Think of purchases you’ve made – has one of our articles inspired you, led you to the right product, or even saved you from making a purchase you regret? If that’s the case, you could secure even more helpful content by supporting our work with a monthly contribution – we’d be extremely grateful! By becoming a supporter of E-MOUNTAINBIKE, you will help secure a sustainable future for high-quality cycling journalism. It’ll be thanks to you that the sport of eMTBing continues to benefit from a free, independent publication. With your commitment, you’ll take on an important role in shaping not only E-MOUNTAINBIKE but the entire (e)MTB scene. Together, we will work on a future in which we can ride our bikes even more, better and more freely. By contributing and becoming an E-MOUNTAINBIKE supporter, you’re making sure that all of our articles remain totally free to read. And that applies to all readers, everywhere, including those who can’t afford a membership.

Become an E-MOUNTAINBIKE supporter – it’s easy!

To make the process as easy and safe as possible, we teamed up with German service provider Steady. Steady is a membership platform for independent media based in Berlin which works like the American social payment service provider Patreon.

How to become an E-MOUNTAINBIKE supporter: from the three options below, choose the package that suits you best. If you don’t have an account with Steady yet, in the next step you’ll be asked to create a profile. Finally, select your payment method – Steady currently supports direct debits, credit cards, Paypal and Apple Pay.

We’re looking forward to starting this new exciting chapter and are convinced that together we can shape a sustainable future both for our magazine and the entire scene! If you have any questions or suggestions about our supporter model, please contact us through this page – we’re always happy to hear from you!

Did you enjoy this article? If so, we would be stoked if you decide to support us with a monthly contribution. By becoming a supporter of E-MOUNTAINBIKE, you will help secure a sustainable future for high-quality cycling journalism. Click here to learn more.