Wa, wa, what’s happening at the moment? One amazing event after another! After EUROBIKE in Frankfurt, we were up close again for you with a fun setup – and took a completely new approach!

Ever had an original Porsche 959 Dakar from the museum mess up your Persian rug? We hadn’t either. At least until last weekend. And then it happened…

If you know us, you know that we like to take new paths. And do exactly what we feel like – by the way, that’s the motto of our sister magazine DOWNTOWN. Honestly, what’s better than bikes, roof tents, espresso machines, and classic cars? Well, all that together mixed up with a bunch of cool people and some good vibes and sounds.

1,500 enthusiasts and around 600 fine classic cars came to this year’s HEIZR Club Dusty Rides Festival. We went all in and had our own booth. Our goal at the HEIZR Dusty Rides Festival was clear: target new audiences, inspire them for biking and excite them about our magazines, and of course celebrate our DOWNTOWN lifestyle.

And what can we say? We were blown away by the rush and interest of the visitors, including many bike enthusiasts and many readers. And those who weren’t interested in bikes were then fascinated by the roof tents or the La Marzocco, which we are currently testing. If you want to check it out directly: Our roof tent comparison test with 12 ½ roof tents is online – check it out! However, we recommend you keep reading – Pablo Escobär, the German enduro celebrities, and fast bikes on even faster cars should not be missed.

So, enough words, now we’ll let the pictures do the talking – enjoy!

The German king of enduro himself (right) – also at our stand.
And of course, Pablo Escobär didn’t miss out on the fun either!
A 964 Turbo as a GRAN FONDO support car – why not?
Our coffee bar offers postcards with free worldwide shipping included!
Good fuel with proper octane wasn’t just for the cars, but also for visitors of the HEIZR Dusty Rides at our friends from the Tofino Store.
Nothing to poop, but sweating hard – our panting office dog Henry.
The only bike manufacturer on site: Porsche Bikes… that needs to change next year 😉
Stickers were snatched up in no time.
I am important – I have a walkie-talkie! Our top model Egge!
Countless strokes for Henry and playful companions;)
There was also watermelon, perfect for this hot weather, enjoyed by both humans and our four-legged friends.
Mum Schmitt and a sleek 550 Spyder
A perfect Sunday. The crowning finale was the 100 pretzels for 10 people… or maybe the beer?! Guess three times what went faster…

A cheers to HEIZR club founder Felix as well as the other exhibitors and sponsors Porsche, La Marzocco, BMW Classic, Recaro, Yeti/Tofino Store, Big Green Egg, Homecation, DLS Automobile, and Boxengasse.


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Words: Robin Schmitt Photos: Robin Schmitt, Manne Schmitt

About the author

Robin Schmitt

Robin is one of the two founders of 41 Publishing, a visionary and go-getter. While he now enjoys every second on the bike – whenever his busy schedule allows – he used to race against the clock at enduro events and a few Downhill World Cups. Besides that, Robin practises kung fu and Zen meditation, plays the cello or with his dog (which actually belongs to his girlfriend), travels abroad and still reviews numerous bikes himself. Progressive ideas, new projects and major challenges – Robin loves exploring undiscovered potential and getting to the bottom of new trends.