The new Finale Ligure FOR YOU CARD – Well-maintained trails and great discounts
The FOR YOU CARD is not just good for you and your wallet, but also for the entire region! It is meant to strengthen the community and ensure that we as mountain bikers can give back to the region and the local trail builders without actively getting involved. The operators have partnered with Fabien Barel to produce a video that showcases not just the finest Ligurian trails but also how the card works.
The FOR YOU CARD costs as little as € 10 for one year, which covers the administrative costs. From then on, you simply present it every time you shop in the region, dine out, stay in a hotel or buy a round of drinks for your biking buddies. For each transaction, participating vendors will donate a small percentage of your bill to the local trail maintenance association. In return, you get discounts, a trail map and most importantly, well-maintained trails, drops and berms! If you’ve already booked your next holiday in Finale Ligure, include the FOR YOU CARD and you can shred the trails without a guilty conscience.
The fact that Finale Ligure and other biker regions have such a well-maintained trail network gets taken for granted all too often. Very few mountain bikers actually see the work that goes into it. Of course, you don’t want to grab a shovel and work on the trail yourself while on holiday. However, supporting them has become a whole lot easier with the FOR YOU CARD, ensuring that the local clubs have enough resources to keep the trails in pristine shape. No dig, no ride could soon become “no FOR YOU CARD, no ride”. So don’t just support your local trail community but all the trails you ride!
For more info, visit finaleoutdoor.com or Instagram
Words: Julian Schwede Photos: Finale Outdoor Region
About the Author
Julian Schwede
Juli is used to dealing with big rigs. Besides working on his bike, he also tinkered and worked on buses after completing his training as a vehicle mechatronics engineer. Since the development of large-scale electric motors was too slow for him, he went on to study technical business administration while building carbon fibre tables on the side. Though his DJ bike is welded from thick aluminium tubes, his full-susser is made of carbon and it's already taken him to the top of numerous summits. Apart from biking, he likes climbing via ferratas or vertically on the wall. Nowadays, his personal bike gets ridden less as he tests the bikes that get sent to us, pushing them to their limits to see what they're capable of. In addition to bike reviews, Juli also takes care of the daily news and thinks of himself as the Daily Planet reporter Clark Kent.
