Despite their slogan ‘We Make Enduro’, CONWAY also offer a legion of E-(Mountain)bikes and their 2016 collection has had a serious upgrade. We’ve taken a closer look at the two most exciting models: the already existing Fully EMF, which has undergone some slight revisions, as well as the brand-new plus-size hardtail, the EMR Plus.

EMF 327/427

Überarbeitet, im frischen Look und ab sofort in zwei Ausstattungsvarianten: das EMF, hier in der 427er-Version.
Tweaked, toned and with a fresh look, the EMF (shown here in the 427 version) comes in two build specs.

The 130 mm fully with 27.5″ wheels has undergone some minor alterations compared to its previous model. Alongside these upgrades, the choice of two build specs and the fresh new colours, it also features the new Bosch Performance CX motor and 500 Wh battery. The EMF 327 version retails at 3,800 €, and is kitted out with a Shimano 1×10 Deore mix and RockShox suspension (the Recon Silver TK forks and Monarch RL shock). For the higher price of 4,200 €, the EMF 427 comes directly with the 2016 1×11 Shimano XT groupset, including brakes. The 427 also boasts the RockShox Reba RL forks, which surely softens the blow of the 400 € price increase along with the knowledge of having saved 1 kg in weight? The two models also feature a large number of parts from the company’s own brand CONTEC. Both EMF versions will be available at the end of the year in three frame sizes.

Für 4.200 € kommt das EMF 427 mit Bosch Performance CX-Motor, 500 Wh Akku …
For 4,200 € the EMF 427 comes with the Bosch Performance CX motor 500 Wh battery…
… sowie Shimanos 2016er 1x11-fach XT-Antrieb …
… as well as Shimano’s 2016 1×11 XT drivetrain …
… samt Bremsen der gleichen Gruppe. Die 130 mm Federweg der RockShox Reba RL-Gabel lassen sich …
… including brakes from the same groupset. The 130 mm travel on the RockShox Reba RL forks can be …
… vom Cockpit aus per OneLock blockieren.
… locked-out from the OneLock lever on the cockpit.
Klare Linien mit recht vielen, dicken Schweißnähten – …
Clean lines with some super fat joints …
… die Optik ist schlicht, aber originell.
… lend the bike a stylish and distinctive look.
Lenker und Vorbau sind leider etwas schmal bzw. lang ausgefallen – wir plädieren nach wie vor für kurz und breit.
The bars and stem are unfortunately a little on the narrow and long side respectively – we’re bigger fans of short and wide.

EMR 327 Plus

Neuer Rahmen, schicke Details und Plus-Reifen – das EMR 327 Plus macht einen guten ersten Eindruck.
New frame, sick details and plus-size tyres – the EMR 327 Plus makes a strong first impression!

A brand new addition to Conway’s portfolio is the 27.5+ version of the EMR 327 hardtail. Other than the name, this bike shares very little in common with its narrow-tyred ancestors. Having been modified to fit the 2.9″-wide Schwalbe Nobby Nic tyres, the frame now boasts a very attractive look, some nice details and a rear thru-axle. The EMR 327 Plus also takes the new Bosch Performance CX motor, gaining power from a 500 Wh battery. The spec errs on the more affordable side of things, featuring a Shimano Deore mix, CONTEX parts and a SUNTOUR Raidon LO R fork. As a result, the 21.6 kg bike can be yours for just 3,000 €. We’ve been assured that the super narrow bars and long stem are just a temporary solution –the production bike will be fitted with a more suitable length cockpit.

Auch am EMR 327 Plus wird der Bosch Performance CX-Motor samt 500-Wh-Akku verbaut.
The EMR 327 Plus also uses the Bosch Performance CX motor and 500 Wh battery.
Boost-Standard und Steckachse – der Rahmen ist komplett neu, ...
Boost standard and thru-axle – the frame is completely new, …
… liegt eher auf der schwereren Seite, macht aber insgesamt einen wirklich guten, stabilen Eindruck …
… but does weigh in slightly heavy. On the whole it makes a really decent, robust impression.
… und weiß mit seinen sauber gelösten Details zu überzeugen.
… and has got our seal of approval for the clean way they’ve solved certain features.
Der Grund für die starke Überarbeitung? Platz schaffen für die 40 mm breiten Felgen mit ihren 2,9" dicken Schwalbe Nobby Nic-Reifen.
The reason for such an overhaul? Space was needed for the 40 mm rims with their 2.9″ Schwalbe Nobby Nic tyres.

Text: Andreas Maschke Photo: Sebastian Hermann


Did you enjoy this article? If so, we would be stoked if you decide to support us with a monthly contribution. By becoming a supporter of E-MOUNTAINBIKE, you will help secure a sustainable future for high-quality cycling journalism. Click here to learn more.