Cube Bikes and the EWS launch an electric new partnership
The Enduro World Series (EWS) and Cube Bikes are excited to announce a groundbreaking new addition to Enduro World Series events. Cube will provide e-MTBs for journalists and photographers covering the race, allowing them to get easier access to the race tracks. All details directly from the EWS organisers:
At all of the Series’ four European rounds this season, Cube will offer accredited media the use of an e-bike to assist in their coverage. Journalists and photographers that want to get closer to the action than ever before will be given access to Cube’s fleet of Stereo 160 Hybrids, allowing them to pedal the liaisons with ease and get into the hardest to reach locations whilst still offering them maximum performance out on the trails.
Since its inception four years ago, the EWS has always tried to ensure their events are easy and fun for the media to cover, providing them with shuttles to help them get around the long liaison stages. And whilst a shuttle service will still be available, the e-bikes will offer the media more freedom and independence in their race coverage, without being bound by a strict timetable. The e-bikes will also help reduce the number of vehicles needed for an ever growing media attendance – easing pressure on the local organisers as well as cutting down on traffic for the riders to contend with on the liaison stages.
Chris Ball, Managing Director of the Enduro World Series, said: “We are so excited about this new partnership with Cube. We believe the addition of these e-bikes will really enhance the already excellent coverage coming out of our European races – media will be able to get closer to the race than ever before, which means even better coverage for the fans. I’ve ridden the Stereo 160 Hybrid and it really opened my eyes to not just how practical e-bikes can be, but also how fun they are. E-bikes are a relatively new addition to the mountain bike scene and some people still treat them with a degree of suspicion, but they’re a lot of fun and definitely the most efficient way to get around the hill.”
Marko Haas of Cube Bikes, added: “This bike is built for tough trails and hard ascending thanks to a stronger motor and 160mm of suspension. The Stereo Hybrid 160 has earned the right to wear this name because we’re confident it can meet even the most stringent demands of high level enduro riding.”
Cube Bikes will be offering 20 e-bikes to accredited media at all of the European Enduro World Series rounds, starting at round three, the Emerald Enduro Presented By Biking.ie in County Wicklow this weekend.
About the Enduro World Series
The Enduro World Series (EWS) was created in October 2012 with the aim of uniting the world’s mountain bike enduro racing community. The Enduro World Series links the largest mountain bike enduro events in the world with the best trails possible and exists to deliver the best racing, most relaxed atmosphere and rider-focused organization possible. The team behind the Enduro World Series has one goal – to globally develop and progress the discipline of enduro for the riders, the sport and the industry. With the shared experience of Italian Superenduro, French Enduro Series, Crankworx and World Cup racing, the Enduro World Series offers international competitions unlike any before it. The Enduro Mountain Bike Association’s (EMBA) Board of Directors is supported by an industry Advisory Board to reflect and respond to the riding community that includes Santa Cruz Bicycles’ Rob Roskopp, Fox Shox’ Mark Fitzsimmons, SRAM’s Jon Cancellier and photographer Sven Martin. The rider Advisory Board is made up of Katy Winton, Isabeau Courdurier, Josh Carlson, Drew Carters and Justin Leov, whilst the team Advisory Board is made up Claus Wachsmann of Cube Action Team, Flo Goral of Canyon Factory Enduro Team and Paddy Behan of Specialized Racing.
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Words & Photos: Enduro World Series
